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Most private organizations and many public organizations are under attack these days for what are recognized to be unreasonably price.
Until lately, while attending higher education has been recognized almost globally as a great investment. But these days this assumption is being inquired in some quarters as learners graduate with what are described as smashing loan debts problems. The combined college student debts obligation has increased lately to over a billion dollars by some reports. To complicate matters, many higher education learners these days have trouble finding jobs, and some are forced to move home.
As communications and marketing professionals in higher education, we are required to help organizations respond. Or to put the challenge in a more positive way, we must help our organizations present the case for making a quality schooling available to all qualified learners regardless of family earnings.
While doing some research for a scholarship fundraising sales brochure, I came across a 2011 research published by the U.S. Age Bureau called “Education and Synthetic Work-Life Earnings” (http://www.census.gov/prod/2011pubs/acs-14.pdf) that points us in the right direction.
The research provides compelling support for the perspective that knowledge plays an important role in increasing economic opportunity, achievement and earning potential and helps level the stage for low earnings groups that do not share in the nation's wealth, a perspective that many economic experts, demographers, teachers and sociologists have stated over the decades.
Analyzing data from 1940 to 2008, the research finds that learners of four-year organizations, on regular, earn $22,829 a season more than great school-only learners, or approximately $913,000 more over the course of life-time employment (40 years).
The gap between secondary university learners and holders of master’s and professional degrees is even larger -- $35,761 a season or $1.43 thousand life-time for the former, and $69,214 a season or $2.77 thousand life-time for the latter.
When you consider these numbers, today's current regular per knowledge loan debts burden of $25,000 doesn’t seem that time-consuming.
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